My Business is a B2B App, where restaurant owners can manage their online orders, engage with their customers, create marketing campaigns, increase their online presence and grow their business.

I was a solo UX/UI designer for this project, and I was involved from ideation to testing and execution. The project was led by a Product Owner, and assisted by two developers.

Our focus was to bring an app that would turn our standard Partner Centre Dashboards into something exciting. The user personas and behaviours we carried over from the existing app, but what else could we do?

We brought the concept of “gamification” as a solution to transform our Partner Centre. This way we can motivate them to be more active online, while getting rewards (badges and marketing credits), making sure their businesses thrives online.

We used card sorting in order to group and organise the features and functionalities according to the user’s needs. This way we were able to present an Information Architecture as our initial User Flow.

To define the look and feel of the app I started sketching and using mood boards. At the end I chose the isometric type of illustrations, using the concept of gamification as inspiration.

Guided by the Developers we had to choose a single source of code to build our native iOS, Android and mobile-ready PWA. We started working with ionic 3 and its material components.

We compared our new MVP with our former Partner Centre and we have increased the number of users on our new product, as well as their average time spent using the product.

We have also conducted a few assisted interviews to test the product with our partners, as well as workshops to get an overview of the coming features.

We have released the MVP with a few features to understand and test the usage of the new App.