OrderYOYO is a white label brand that provides restaurants and takeaways with their own online ordering system. The idea is to convert the restaurant’s usual customers from food portals to direct orders.

I had to provide the company with a Corporate Visual Identity to make sure that our communication is cohesive, following guidelines across all teams.
For this project, I had to organise a series of workshops with various stakeholders to guarantee the implementation of the new brand.

I kept the same logo, just made sure to have the monochromatic green version as our primary use, specially for internal and B2B comms.

These logos are specially intended to be used for the B2C comms, to not conflict with the restaurant’s own brand.

The squared logo should be used for the profile images, which makes them best read in the square format.

We have three main colors that we use across our brand: YOYOgreen, Warm Yellow and White. And we use grey tones as part of text and background.

Poppins is a Geometric sans serif typeface. Each letterform is nearly monolinear, with optical corrections applied to stroke joints necessary to maintain an even typographic colour.

Outlined and simple forms to match Poppins typeface.